Marketing vs Advertising: What's the Difference?

Marketing vs. Advertising: What's the Difference?

Many people confuse marketing with advertising. While both are important, advertising is only a single component of the marketing process.

Marketing consists of:

• Advertising
• Community involvement
• Customer support
• Distribution
• Market research
• Media planning
• Product pricing
• Public relations
• Sales strategy

The best way to distinguish the two? Think of marketing as everything an organization does to build a relationship between the company and consumer.

Call our team today to discuss a marketing strategy for your company. We would be happy to invest in your success and growth.

Phone: 979-633-4256

Email us at info@mediashoremarketing.com
Visit us at www.mediashoremarketing.com

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Marketing: Why Is It Important?

Marketing: Why is it Important?

For a company or institution to grow, it must build strong customer relationships.

That’s where an effective integrated marketing plan comes in. With a comprehensive, integrated marketing plan, you can effectively communicate UCR’s mission, values and messages in ways that speak to your target audience.

Benefits of an effective integrated marketing plan include:

• A stronger, more consistent university image
• Increased support from funding publics such as the legislature
• Greater loyalty among stakeholders
• A general public that is more aware of UCR’s local and global impact
• The ability to attract and retain the best employees, students and faculty
• The ability to establish partnerships within the community
• The ability to show supporters that our brand equity is a valuable commodity
• Greater employee satisfaction including an increased sense of pride and loyalty

Call our team today to discuss a marketing plan for your company. We would be happy to invest in your success and growth.

Phone: 979-633-4256

Email us at info@mediashoremarketing.com
Visit us at www.mediashoremarketing.com

LIKE us on FACEBOOK
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Getting New Leads From Your Website

A website that no one visits does you no good. An eCommerce website that a lot of people visit but no one buys from is equally as useless. The most important part of getting leads from your website is making sure those leads are targeted to your product or service.

Are you satisfied with the results you are obtaining from your website? Are you gaining new leads each month? If you answered 'No" to any of those questions, call us today. We'd be happy to help you get the results you need and the leads you want. 

Phone: 979-633-4256

Email us at info@mediashoremarketing.com
Visit us at www.mediashoremarketing.com

LIKE us on FACEBOOK
FOLLOW us on TWITTER